Friend of the Earth

“Give back to the earth what is taken away from it”: it is the Roi mantra, a certified brand for its extra virgin olive oil of the highest quality and for environmental and social responsibility that guides every aspect of its activity


Olio Roi and Friend of the Earth, the partnership for sustainability that starts from afar.

In Badalucco, a village of just over a thousand souls in the Ligurian hinterland behind Imperia, there is Olio Roi, a company that, in monocultivars, collects its most prized good, the Taggiasca olives, and which, from 2014, is Friend of the Earth certified, the international certification scheme for sustainable agriculture and breeding developed on the basis of the SAFA guidelines (Sustainability Assessment of Food and Agriculture systems) dictated by FAO.

Friend of the Earth

Once harvested, that treasure is preserved in brine but, above all, transformed into oil. Extra virgin - even vintage - of the highest quality.

The certification, for the company, has come for the sustainability of its agricultural production and for the social responsibility that drives all the activities of its business. "It was an honor for us to successfully pass the audit", remembers Paolo Boeri, co-owner with the company's father Franco. "From that moment on - he continues - we have remained faithful to Friend of the Earth as our only product certification because it still reflects and reflects our work methods and our commitment to sustainable agriculture".

"Olio Roi is one of the most enlightened companies for everything concerning respect for the environment in its production practices. We believe that the way in which he has decided, over time, to always put in the foreground the environment that surrounds his olive trees, which have a way to grow and produce fruit despite the rough and difficult to access conditions that characterize the typical terraced cultivation of western Liguria ”.

- Paolo Bray, Founder and Director of Friend of the Earth

To achieve this goal, significant investments were also required in high-tech machinery, and it was decided not to use chemicals, with the exception of copper, which is used to treat the typical parasite of olive trees.

"Sustainable agriculture is an agriculture where the land is given back what is taken away from it", concluded Franco Boeri. He then added: "Attention to the organic sector has changed over time and today our customers pay particular attention to products that do not exploit the land and do not damage it".


More about F.O.E.

Friend of the Earth is an international certification scheme for sustainable agriculture and livestock farming.

It was developed on the basis of the SAFA guidelines (Sustainability Assessment of Food and Agriculture systems) dictated by FAO (United Nations Food and Agriculture Organization) and its principles are based on safeguarding and protecting the entire ecosystem within which certified companies carry out their activity.

Friend of the Earth is a project born in 2016 on the initiative of Paolo Bray, founder and director of the World Sustainability Organization, an organization based in Italy and operating throughout the world, whose goal is the conservation of ecosystems.

The Friend of the Earth certification is issued for those products that comply with strict traceability.

All products and their origin are controlled according to the strict criteria of environmental sustainability and social responsibility established by Friend of the Earth.

Click here to find out more.


Paolo Boeri Roi

the new generation of Roi house

He has strong roots, like those of the olive trees among which he has grown, but also branches that protract towards the highest ideas. Passionate about food and wine, travel, design and ... He is passionate, period.

Prodotti in evidenza

Monocultivar Taggiasca 1L

Extra Virgin Olive Oil 100% Italian

We do this oil exclusively with selected Taggiasca olives. The taste is sweet, typical of the Taggiasca olive.

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Mosto 5L

Extra virgin olive oil 100% Italian

This oil is obtained from the first cold pressing. It is yellow with green reflections. Its smell has tones of artichokes and fresh olive.

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Taggiasco Extravirgin

The gin with Taggiasca olives

In its recipe, you can find all the fragrances of the Valle Argentina, where Roi's olive oil mill is, and the bitter mark of the juniper's fruits from Val di Susa.

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Cru Golf Sanremo

Riviera Ligure PDO oil 500ml

Extra virgin olive oil “Cru Golf Sanremo” PDO Riviera Ligure 500ml, in precious box. A special selection of olives picked by hand in the olive grove of the historic "Circolo Golf degli Ulivi" of Sanremo.

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