Olio Roi becomes part of the “Belin Concept” family.
The project, born from the creative Nicolò Camaiora, aims to tell Liguria, its excellences, the territories and its products in a modern key and in step with the times. A concept that blends with a certainly commendable initiative and which involves the Gaslini Institute in Genoa. The new #rossobelin project brings together Ligurian companies of excellence with a red line that will be applied to various products of various kinds.
"A red line like love. Pantone 186 red like the red of our regional flag, the St. George's cross. Red like the passion we put into this concept. " - explain the creators - "We firmly believe that a message must come from a feeling, rather than from commercial reasons. When you communicate an experience, the depth is such that it can reach anyone. The project was born from this type of needs , personal. Last year we met the children of Gaslini's infantile neuropsychiatry. After some time we have not forgotten them and the collaboration on this project was born. A concept dedicated to them! "
A community of Ligurian companies dedicated to raising funds for the purchase of playful and educational material for the department in question. We are committed to donating € 1 for each bottle sold for the purchase of playful and educational material for all the children of the Gaslini Institute.
By purchasing this product you will do a good deed and put an excellent Italian extra virgin on your table.
“They really need an extra smile. We, with great humility, try to give it to him, ”- Niccolò Camaiora (creator of the project).
He works in the world of "all-round" creativity; Bialetti, L’oreal Paris, Patrizia Pepe, Garnier are some of the companies he has collaborated with. Works of art, artistic communications, design are fields in which he moves freely. His projects are characterized by the use of icons and colors that together form innovative, modern and explosive artistic languages.
Thanks to his ICONIST project, he has made himself known at national and European level. Creator of BELIN, he creatively directs every commercial variation of the brand. "I love art in all its forms, I love colors ... the sea! I love people who cultivate their talent, communicators, comedians ...
He loves Italy, penne with tomato sauce and Liguria.
He loves Jamiroquai!
the new generation of Roi house
In its recipe, you can find all the fragrances of the Valle Argentina, where Roi's olive oil mill is, and the bitter mark of the juniper's fruits from Val di Susa.
Extra virgin olive oil “Cru Golf Sanremo” PDO Riviera Ligure 500ml, in precious box. A special selection of olives picked by hand in the olive grove of the historic "Circolo Golf degli Ulivi" of Sanremo.